LinkedIn is one of the best ways to promote your professional
products and services because, quite simply, it was created just for
that. Well, it was created as a networking tool, but in the world of
business networking, a little self-promotion and sales are never far
behind.
No matter the industry you're in, if your livelihood and
business revolve around selling professional services, LinkedIn is the
network of your dreams. And no, it isn't just a resume placeholder, nor
is it a place only for recruiters. With a few little tweaks, and a
customized LinkedIn strategy, you could be sitting pretty while the
leads and sales come a' knocking.
Sounds good, right? If you need a little more sweetener, let me list a few statistics that might change your mind.
How To Use LinkedIn To Promote Your Professional Services
1. Optimize Your Profile Your profile is very important, as it is the first thing people will see when they come across you. If you have
optimized it well
—and by "well," I mean for your industry—you're likely to see an
increase in people viewing your profile. If your experience and skill
set is of interest to the viewer, you are one step closer to building a
business relationship.
2. Visualize Your Profile
Many businesses and professionals are in a visual industry. Until
recently LinkedIn was very text heavy. But with the visualization of the
social web,
LinkedIn also became more visual.
Given that we're constantly looking for ways to stand out from the
other 200 million users on LinkedIn, the use of visual content can turn
your once boring black and white profile into one designer-friendly
profile, with a rainbow of colors. Plus, it gives you the opportunity to
showcase the work you've done in the past.
3. Share, Share, Share
The number one way to be social is to share. I think it is most
valuable to have your own content to share. (Cue in the "blog" drum
roll.) You can share within your company page, your personal profile and
groups. When you share content that drives readers back to your own
site, you are not only sharing your expertise and building your
authority with the network, you are also increasing the odds of gaining a
lead.
4. Connect & Expand LinkedIn is a
social network, so be social. That means connecting with people who are
interested in the services you provide and begin to build relationships
there.
5. Cross Promote LinkedIn, and social
media in general, are about building relationships. If you want others
to help you promote your services, it's probably a good idea to start
promoting theirs.
6. Be Thoughtful Your
LinkedIn strategy will be one of the most powerful lead generation tools
out there. If you want it to work, you must think about your audience
and who you want to connect with. Talk to them, they are your target.
7. Be Consistent
There is nothing worse than a social media ghost. Don't promote heavy,
introduce yourself to a lot of people and then just run away. That isn't
going to get you anywhere. In fact, you'll just loose the interest you
garnered.
8. Be Personalized If you are
reaching out to someone to let them know what you do, make sure it fits
what they do. Oh, and make sure you address them by their name.
9. Advertise LinkedIn advertising is really effective, because it's highly targeted. Test it out and decide whether it's a good fit for you.
10. Update Your Company Page Your company page allows you to promote your services and products to it. Here is my advice on that
topic.